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Guardamar is a developing tourist area and one of the most important on the Mediterranean coast. However, you'll find it is not nearly as commercialised as the Costa Blanca resorts to the north of Alicante. It still retains that special "Spanish" feel and is in a relaxed environment.

The concentration of salt and the temperature, combine to endow this area with a particularly healthy micro-climate, recommended by doctors for its beneficial properties. Bathing in the salt lagoons is also becoming popular for many medicinal reasons.

Go down to the beach at Guardamar and walk along the front, at lunch times and in the evenings this area and the surrounding streets are a hive of activity, with many busy cafes, restaurants and bars. The activity continues into the early hours. You will find a very large street market every Wednesday morning, just behind the main Church.

Festivities are an important part of life in Guardamar - the enthusiasm of the locals will make you want to participate and be more than a mere spectator. There's a carnival in Guardamar in February, with costumes and outdoor parties. Holy Week (March/April), with processions and scenes from the Passion. First and second Monday of Easter (March/April). Moors and Christians (2nd fortnight of July), in honour of Saint James, with parades of comparsas (mock warrior companies), sieges of the castle, fireworks and the re-enactment of the legend of 'Encantà. There's also the feast in honour of the Virgin of the Rosary. Some of the dates for the fiestas in Guardamar change every year.

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